The new age awareness

Long TV hours , sobbing wives , ideal couples , scandals , glamorous vamps ...if you thought K - series were only this , you are wrong!
You can call it enterprising or using prime time efficiently , but the Mumbai Traffic police has a tie up with the K-series producers to drive social messages on things such as:
- Wearing a helmet while riding.
- Not talking on the phone wile riding.
I find it extremely innovative to be driving such messages through family soaps. Mommies / Wives so go on and drive this message further!
Kudos to the new age awareness medium! And cheers to Collaboration!